Sweety Baby Diaper was launched in 2003 to response the needs for baby diapers in Indonesia. Ever since, Sweety Baby Diaper has transformed into a leading baby diaper brand in Indonesia. Sweety has extensive product range offering, including Sweety Gold, Sweety Silver and Sweety Bronze. Each of it came with two types: open comfort and pants to cater the need for babies starting from newborn. Sweety has been awarded as Mom’s Choice Brand for Indonesian Smart Mothers – Kartini Magazine in 2012-2013 and other prestigious awards to date. In 2019, Sweety expanded into non diaper category with the launch of Sweety Baby Bottle & Nipple.